Building New With the Jacksons

Building New With the Jacksons

A Live, In-Progress Series

Eastbrook Homes is thrilled to invite you on an exclusive journey to discover the Eastbrook difference by Building New With the Jacksons! Over the next few months, we’ll publish exciting new video episodes that walk you through the Eastbrook Process step by step. Join us behind the scenes as we follow Aimee and Rob on their new home adventure. You’ll watch as they choose their ideal location, select the perfect home plan, handpick their favorite finishes, and engage with the building process. Later, you’ll have a front-row seat to their eagerly-awaited home reveal. Will the Jacksons land the home of their dreams? Stay tuned to find out!


Meet Aimee and Rob

“Room to grow” is the name of the game for this delightful, growing family. With a young daughter and new baby on the way, Aimee and Rob are hoping for more space for their entire family to enjoy. They love hosting friends and family for football games and holidays, so an open concept living space connected to a spacious kitchen is a must. Rob also frequently works from home and would like a dedicated office space so he can focus throughout the day. They’re hoping for 3-5 bedrooms with distinct, separate places for the kids to play and the parents to relax. A family-friendly community is incredibly important and they’d love to find their ideal neighborhood nearby Aimee’s job at the local school district.


Location, Location, Location!

With multiple Eastbrook Homes communities spread throughout West Michigan and the Greater Lansing Area, the Jacksons had their work cut out for them when selecting the perfect location for their new home. It wasn’t long after they filtered on desired amenities and distance to work that they found themselves looking at an existing home in Eastbrook Homes’ Lowing Woods community. As often happens in today’s tough existing home market, though, the house they went to see didn’t work out. 

The Jacksons didn’t leave empty-handed, though. They soon realized Lowing Woods was the perfect community for them. The amenities checked all their boxes, from the clubhouse and swimming pool to the playgrounds and nature trails. Sidewalks lined both sides of the streets and the sight of kids playing safely and happily filled their imaginations with images of a bright, joyful future. They loved the unique option of choosing between Hudsonville and Jenison as their school district and couldn’t wait to take advantage of nearby Grand Rapids activities and Lake Michigan shorelines. With their location decided, they shifted focus to finding the perfect home. 



Touring to Find the Perfect Floor Plan

The Jackson’s first stop was a low-maintenance townhome with an open-concept kitchen, dining, and living space. Aimee loved the layout, flow, and ability to see straight from the kitchen to the living room. She wondered, however, if the townhome provided enough space to accommodate their lifestyle. Kurt pivoted effortlessly by taking the Jacksons to a model of The Sebastian home plan. With just over 2680 square feet, The Sebastian definitely answered the Jackson’s call for more space. The two-story family room also featured a gas fireplace on an inside wall and plenty of room for toys galore! With busy schedules and little ones at home, the Jackson’s began to feel like The Sebastian may just be too much home for their needs. Kurt knew exactly where to find the perfect combination of space and manageability. He took them to their third and final model home tour of the day – The Mayfair. What about the Mayfair appealed to Amy and Rob? Did they find their perfect floor plan? Tune in to the second segment of Building New With the Jacksons to find out!



Structural Design and Customization

With the perfect floor plan locked in place, Rob and Aimee are ready to select their structural customization options. The Mayfair floor plan comes loaded with a number of attractive features, but at Eastbrook Homes, we like to take our home builds one step further by offering multiple elevation, exterior, and interior possibilities. Earlier, we learned a Michigan Room ranked high on Aimee’s wish list; an Eastbrook Homes’ Michigan Room showcases windows on all three exterior walls, cathedral ceilings, and plenty of space to relax and enjoy Michigan’s four seasons. Aimee loved the idea of inviting family and friends over for gatherings and having extra space for seating and enjoyment. The Jacksons also opted for a deck to extend their entertainment space outside. A 3rd-stall garage, fireplace, and comfort-height bathroom vanity continued their structural customization list of important upgrades, and Matt, Eastbrook Homes’ Structural Design Manager, was happy to oblige. The Jacksons decided to finish the large basement, add a mudroom for easy storage, and selected a designer kitchen option. What were some of the important factors that came into play when choosing their structural customization options? Watch Episode 3 in Building New With the Jacksons to find out!



The Home Creation Studio

Considered the most exciting and enjoyable part of building a new Eastbrook home, the Eastbrook Homes Home Creation Studio invites homeowners to touch, feel, and experience all of Eastbrook’s customizable fixture and finish options. Aimee and Rob were greeted by Sarah, their Eastbrook Homes Interior Designer, to discover their possibilities and narrow down their selections. Sarah started the tour in the Flooring Room, where she walked Aimee and Rob through a series of carpet styles, vinyl plank and sheet options, and tiles for each room in their new home. Next, they visited the kitchen, where they had the chance to explore cabinet color and style options, granite and quartz countertop colors, and sinks. Our new homebuilders elected to add a fireplace to their new home and Sarah showcased the various tile surrounds and colors available for their beautiful mantle. Next up was the plumbing room, where Sarah expertly guided Aimee and Rob to find the perfect Moen faucet finish match for their navy owners’ suite bathroom cabinets. With brushed nickel selections made, the couple moved on to the Home Creation Studio’s interactive exterior room, filled with moveable siding and stone options so they could mix and match their options before making final choices. Aimee and Rob fell for flagstone hues and were excited to have a home that stands out both in terms of color and style. Sarah wrapped up the Jackson’s visit to the Home Creation Studio by showcasing a curated collection of fixture and finish options with a palette based on Aimee and Rob’s Design and Lifestyle Questionnaire answers. How did Aimee, Rob, and Sarah team up to find the best, family-friendly selections while staying true to their design style? Check out Episode Four of Building New With the Jacksons to find out!



Join us on the next episode of Building New With the Jacksons, where we’ll visit Aimee and Rob’s actual home as it’s being built! We’ll get a firsthand view of the Eastbrook Homes Building Process and watch as their home ideas and dreams take shape. Will Aimee and Rob’s new home construction stage start off without a hitch? Stay tuned to find out!

Are you ready to start your own Eastbrook Homes dream home build? Connect with us to learn more about the Eastbrook difference and how you too can find the perfect home in your ideal community. Our Eastbrook Homes Sales Agents are available to answer all of your questions and schedule personalized home tours in your favorite Eastbrook communities. Explore, build, and enjoy your home with Eastbrook Homes, where you always get more home for your money.

Published on 04/19/2022